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Какой канал создать на ютубе для получения дохода с просмотров Перейти к контенту
Здравствуйте, дорогие начинающие ютуберы! В этой статье мы с вами постараемся ответить на вопрос — какой канал создать на ютубе. Совсем недавно я начала свое обучение в бесплатной школе YT и уже готова поделиться полученными знаниями, а заодно сделать для себя небольшую шпаргалку, так как доступ к школе у меня будет не всегда.
Сегодня вы не только узнаете какие бывают тематики, но и, надеюсь, сможете выбрать для себя сферу деятельности на далекую перспективу. Я вам покажу некоторые каналы и расскажу об особенностях работы в той или иной нише. С этого момента у вас начнет формироваться новое мировоззрение.
Как выбрать тематику? Остановите свой выбор на той тематике, которая интересна только вам и вашим зрителям. Если вы не являетесь специалистом в данной области, а выбрали нишу только ориентируясь на мега-популярные каналы, вы не сможете эффективно развивать свой канал.
Фильмы, кино, сериалы Очень популярная тематика с возможностью привлечения огромного числа потенциальной аудитории. В этой сфере огромное количество каналов с миллионами подписчиков.
Ниши:
обзоры фильмов; (пример — канал «Тарантино Одобряет») кинокритика; (пример — «SokolOff TV») аналитика; (пример — «Бесогон TV») ошибки при съемке; (пример — «Kinodro») чем мог закончиться фильм; (пример — «kinomiraru») канал для определенной вселенной; (пример «limansky») Если у вас есть другие примеры из этой категории, напишите об этом в комментариях.
Детские каналы Здесь также имеется несколько ниш, в которых можно успешно развиваться:
детские видеоблоги (живая съемка праздников, распаковка посылок с игрушками, ролики о вреде компьютерных игр для детей и т.д.); пример — канал «ТОП ТОП блог» мультфильмы и аннимации; («Капуки Кануки») мультфильмы записанные на основе детских игр; («Пупс TВ») мультфильмы снятые с игрушками; («Ладушки ТВ») распаковка посылок с игрушками; («KinderToysShow») супергерои в реальной жизни; (канал «Superheroes Life S.L.» создан в 2015 году и имеет почти пол миллиарда просмотров) Компьютерные игры Обычно в этой нише длинные видеоролики с трансляцией игрового процесса. Удержать аудиторию бывает не так-то просто. В этом случае лучше делать вырезки наиболее интересных моментов. Ролики получатся более короткими, но более зрелищными. Желательно делать видеобзоры на новые или ожидающие своего выхода игры. Обязательно иметь свой фирменный стиль и оригинальную подачу материала.
Возьмите за основу одну игру или несколько не слишком противоречивых направлений.
Топы, лайфхаки, факты В видео можно рассказывать о разных интересных фактах, событиях, наблюдениях. Лучше если будет сочетание слайд-шоу с какими-нибудь врезками видеороликов и с ярким интересным ведущим, который будет озвучивать видеоролик и создавать узнаваемый образ канала. Тема трендовая и каналы, которые развиваются в этом направлении, очень успешные. Пример канала: «Интересные факты».
На канале «Ответикус» вы найдете ответы на интересующие вас вопросы:
сколько человек съедает за свою жизнь; есть ли жизнь после смерти; а Титаник утонул; что будет, если не спать и т.д.
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Еще один популярный канал в этой нише — «SlivkiShow».
На канале «Умелое ТВ» достаточно много интересных идей того, что можно сделать самостоятельно не выходя из дома. Для хорошего развития в этом направлении необходимо всегда придумывать интересные темы для своих видеороликов, которые еще не избиты. А для этого вам понадобиться фантазия.
Техника, электроника, компьютеры Если вам есть что рассказать, делайте обзоры. Рассказывайте о разных гаджетах, об электронике, компьютерных девайсах. А если у вас есть свой сервисный центр, вы сможете с помощью канала на youtube повысить уровень своих продаж. Пример такого канала: «CoRE».
Женские каналы На таких каналах можно рассказывать обо всем что происходит в жизни женщины. О праздниках, покупках, походах к косметологу и т.д. Такие каналы очень популярны, развиваются постепенно при систематической работе и освещения интересных тем. Если вкладывать деньги в рекламу, можно добиться многого.
Сюда можно отнести каналы по психологии взаимоотношений, по рукоделию. Вы сможете зарабатывать не только от просмотре рекламы, но и получать свое вознаграждение от магазинов-парнеров . В этой нише собирается хорошая, широкая аудитория.
Видеоблоги Здесь можно вести разговор на самые разнообразные темы. Это не развлекательный контент, информация требует мыслительных процессов. Соответственно, собирается не очень большая аудитория, но зато такие каналы ведут серьезные люди, которые могут чему-то научить.
Виды ниш:
познавательно-исторические («Павел Перец»); о путешествиях; о фототехнике и другие. Автомобили К этой нише относятся видеоролики по теме:
покупка автомобиля; ремонт автомобиля; продажа автомобиля; обзоры автомобилей; тюнинг автомобилей; рассказы об автомобилях; тест-драйвы и другие. На канале «Лиса рулит» (более 400000 подписчиков) женщина рассказывает о том, как она продает подержанные автомобили. Вы можете записывать ролики о том, как покупать или продавать автомобили, как проверять автомобили на предмет угона или скручивание каких-либо показателей. Отдельная тема — это видеоролики о внедорожниках.
Если у вас есть гараж, машина, если у вас есть опыт, которым вы можете поделиться с вашей аудиторией, создавайте канал об авто.
Образовательная тематика Данные каналы зарабатывают не на монетизации, а на продаже своих услуг, своих знаний. Вы можете рассказывать о том, как зарабатывать на youtube, как создавать сайты на wordpress, вы можете рассказывать о своих тренингах, о самодисциплине, об инфобизнесе, о продажах, о встрече с другими инфобизнесменами и т.д. Пример — канал Владислава Гандабас, канал «Andrei Parabellum».
Если вы выбрали образовательную тематику, рассказывайте о чем угодно. Главное, чтобы вы были специалистом в данной области.
Новости и политика Все вы знаете кто такой Анатолий Шарий. Вы также можете также как Анатолий создавать свои видеоролики с обзором событий, высказывать ваше мнение, политический взгляд. Скандалы, интриги, расследования — отличная тема для обсуждения. Вы можете рассказывать о проблемах в нашей стране, о коррупции, о беспределе и о других темных сторонах жизни.
Развлечения Развлекательный контент — один из самых популярных. Канал «This is Хорошо» занимается обзором лучших вирусных видеороликов со всего интернета. Представляю вашему вниманию один видеоролик.
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Если у вас есть сценический талант, можно создавать постановочные юмористические видеоролики, мини сериалы, шоу. Если вы самостоятельно решили делать смешные озвучки трейлеров или просто чужих видео, могут возникнуть проблемы с авторскими правами. На канал «Сучка Озвучка» подавали жалобы, т.к. видеодорожка в роликах не авторская.
Очень популярны розыгрыши по телефону или другие розыгрыши. Один из самых быстрорастущих в этой нише — канал Афоня ТВ.
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Не многие люди снимают реакцию девушек на неадекватное поведение мужчины во время свидания, поэтому этот канал быстро развивается и набирает подписчиков. Для быстрого старта — это хороший формат.
Не трудно снимать обзоры посылок из Китая. Товары можно получать бесплатно, если у производителя или продавца есть заинтересованность в рекламе товара на вашем канале.
Каналы о кулинарных рецептах, про строительство, про выращивание овощей, о здоровом образе жизни, о рыбалке и охоте можно монетизировать через магазины партнеров.
Примеры каналов на различные темы Примеры каналов помогут выбрать вам нишу. Не обязательно создавать канал, который находится в тренде, самое главное ориентироваться на то, чем вы можете заниматься продолжительное время, что может увлекать вас, в чем вы сможете находить творческую реализацию.
Первый вариант — это блоги и влоги. Посетите блог Торвальда и Дениса Борисова. Торвальд рассказывает о различных ситуациях из жизни, дает интересные советы молодежи. В формате блога можно делиться любыми знаниями. Сейчас становятся популярны блоги челленджи, когда вы себе делаете вызов и рассказываете о том, что удалось сделать, а что нет.
Следующий вариант — это бьюти — блоги для девушек. Здесь речь идет об одежде, макияже, красоте, об образе жизни, насущных проблемах. Тематика популярна и в ней можно хорошо развиваться.
Следующая группа — это обзоры. Обзоры могут быть на что угодно.
Если у вас есть животное или вы работаете в ветеринарной клинике, если вам нравится снимать видео — создавайте канал о животных. Можно помогать продавать животных или пристраивать их в хорошие руки. Становитесь бизнесменом по продвижению услуг в нише о животных.
Выбирайте такую тему, которая ближе к вам и начинайте зарабатывать на своих видеороликах.
С уважением, Наталья Краснова.
Понравилась статья? Поделиться с друзьями:
Отлично! Спасибо! У меня есть теперь идея!
Последнее видео так рассмешило прикольно.. А на счет канала это зависит что нравиться показывать. Мне больше нравиться вести стримы по играм.
Не нравитЬся, а нравится.
Тем для канала полно, но фактом остаётся то, что создавать канал надо обязательно.
Наталья, столько идей накидали в одной статье! Спасибо! Я не задумывалась пока как использовать свой канал. Но чую, пора!
Ничего не помогло
У меня еще. Пока нет, но хочу создать канал но какой. Посоветуйте
Я вас не знаю, как я могу советовать?
спасибо вы мне напомнили одну программу