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Веб аналитика сайта на примере Яндекс Метрики Перейти к контенту
Здравствуйте, дорогие коллеги, друзья, подписчики! Тема сегодняшнего поста: веб аналитика сайта на примере Яндекс Метрики.
Яндекс Метрика позволяет бесплатно установить счетчик на сайт, измерять посещаемость и анализировать поведение пользователей.
Яндекс метрика позволяет изучить:
аудиторию сайта и поведение посетителей; источники трафика; доступность сайта и скорость его работы; https://metrika.yandex.ru — Яндекс метрика
https://yandex.ru/support/metrika/ — ссылка на справочник по Яндекс метрике. Яндекс метрика — это самый обыкновенный счетчик, который нам позволяет получить информацию о посещаемости, позволяет отследить поведение посетителей, узнать источники трафика. В ней можно настроить проверку доступности сайта, проверку скорости работы ресурса и другие функции, которые связаны с электронной коммерцией.
Администраторы сайтов могут с помощью Яндекс метрики отслеживать конверсию кликов по баннерам и по рекламе. В Яндекс метрике есть возможность формировать разные отчеты.
Условно метрику можно разделить на 3 больших раздела:
отчеты; карты; вебвизор. Отчеты — это обыкновенные данные которые представлены в виде цифр. Например, различные показатели посещаемости: поисковые фразы, источник трафика и т.д. Все то что вы можете видеть на вкладке «Сводка».
Карта — это визуальное отображение различных статистических данных. Карта ссылок показывает по каким ссылкам кликают чаще всего посетители сайта или по каким элементам дизайна.
Карта скролинга. С помощью нее вы сможете посмотреть до какого места прокрутил пользователь вашу страницу и на каком месте ее покинул.
Аналитика форм позволяет посмотреть как посетители взаимодействовали с формами.
Вебвизор — это видеозапись всех действий пользователя на вашем сайте.
Отчет посещаемости Отчеты бывают стандартные (которые изначально заложены в Яндекс метрике) и настраиваемые. Для того чтобы создать настраиваемый отчет достаточно перейти по вкладке «Мои отчеты» — «Новый отчет» и задать необходимые параметры.
Отчеты посещаемости можно сформировать по вашему желанию: за сутки, год, квартал, с детализацией по минутам и часам.
Для примера я сформировала график посещаемости своего сайта за квартал.
Как видите у меня идет рост посещаемости, а это означает, что я все делаю правильно. При составлении отчета посещаемости можно для себя узнать и другие параметры. Например процент отказа, либо время нахождения посетителя на сайте.
Посмотрите на мои параметры за последнюю неделю. В этой таблице представлены средние значения за определенный промежуток времени.
Вы тоже можете сформировать отчет и посмотреть на тенденцию увеличения или уменьшения посещаемости.
Отчет сайта Чтобы посмотреть с какого сайта идут переходы на блог, необходимо сформировать отчет сайта. Он находится во вкладке «Отчеты — Стандартные отчеты — Источники -Сайты».
Этот отчет удобно использовать в двух случаях:
когда вы купили ссылку и необходимо отследить переходы; если на ваш сайт наложили какой-то фильтр и вы не знаете за что. Сформируйте этот отчет и посмотрите на результат. Если много сайтов с некачественными переходами на ваш сайт, возможно, вас конкуренты прогнали по каталогам. В этом случае необходимо принять необходимые меры. Например, убрать через Гугл эти сайты с поисковой выдачи.
Поисковые системы Чтобы создать отчет, перейдите по вкладке «Отчеты — Стандартные отчеты — Источники -Поисковые системы». Здесь мы можем отследить с каких поисковых систем к нам идут переходы. Отчет очень полезен, если есть необходимость определить источник трафика и понять с какой поисковой системой надо работать плотнее.
Если у вас меньше трафика идет с Гугл, начинайте плотнее работать с Гуглом, наращивая свою ссылочную массу.
Социальные сети Этот отчет нужен тогда, когда мы написали статью и заказали какие-то посты для продвижения этой статьи в группах. Чтобы создать отчет, перейдите по вкладке «Отчеты — Стандартные отчеты — Источники -Поисковые системы».
География посетителей Чтобы создать отчет, перейдите по вкладке «Отчеты — Стандартные отчеты — Посетители -География». Этот отчет нам понадобится, когда мы выбираем оффер в СПА сети . У каждого оффера есть рамки его обслуживания. Благодаря этому отчету можно посмотреть, какая доля трафика у вас есть на сайте. Если большая часть трафика идет с России, то брать оффер для Казахстана не стоит.
Рекомендую брать оффер с той географией, какого трафика у вас больше.
Время на сайте Еще один полезный отчет, который можно сформировать перейдя по вкладке «Отчеты — Стандартные отчеты — Посетители — Время на сайте». Сформировав отчет, мы смотрим сколько времени пользователи проводят на нашем сайте.
Это важнейший показатель и влияет он на поведенческие факторы. Чем больше человек проводит времени на сайте, тем лучше. Чем меньше процент отказа, тем лучше юзабилити . Мне надо вести, судя по отчету, работу по увеличению времени нахождения пользователя на сайте.
Страницы входа Еще один полезный стандартный отчет, который можно сформировать перейдя по вкладке «Отчеты — Стандартные отчеты — Содержание — Страницы входа». Здесь мы можем посмотреть список самых посещаемых страниц и, например, добавить в эти статьи свои партнерские ссылки.
Для каждой статьи сформируется отчет и по проценту отказа. Это очень полезная информация для любого блогера.
Страницы выхода Здесь мы видим самые непопулярные страницы нашего сайта. Страницы входа и выхода не должны совпадать. Страницы входа — это самые популярные страницы, а страницы выхода — самые непопулярные. Если они и совпадают, в этом нет ничего страшного. Чтобы удержать пользователя можно предложить какую-нибудь ценную информацию с помощью всплывающего окна pop-up. Всплывающее окно можно сделать с помощью бесплатного плагина Icegram для WordPress.
Настраиваемые отчеты Настраиваемые отчеты — это отчеты, которые мы выстраиваем самостоятельно.
Первый отчет Первый отчет — список поисковых фраз по которым люди попадают на страницу нашего сайта. Для того, чтобы сделать такой отчет нам необходимо сформировать отчет «Страницы входа», о котором я писала выше. И далее нажать на кнопку группировки. В поле справа оставляем только «страница входа, ур.1», а в поле поиска пишем «поисковая фраза».
Спускаемся в самый низ и ставим галочку в поле «Поиск — Поисковая фраза». Нажимаем на кнопку «Применить». Теперь нажав на знак + мы сможем увидеть все поисковые запросы, по которым пользователи попадают на наш сайт.
Полезно сформировать такой отчет, когда надо посмотреть по каким ключам переходят на конкретную страницу пользователи. Далее можно взять эти слова, собрать по ним позиции и оптимизировать статью еще лучше, чтобы попасть в ТОП- 10 поисковой выдачи. Здесь же можно посмотреть и процент отказа.
Второй отчет Второй отчет — список страниц с высоким показателем отказов. Этот отчет поможет нам найти страницы, которые не удовлетворяют пользователей, не дают ответ на их поисковый запрос.
Переходим по вкладке «Отчеты — стандартные — содержание — страницы входа». Затем нажимаем на + и настраиваем сегментацию.
«Сегментация — поведение — отказы — отказ» -путь настройки.
Фильтр отказов — на ваше усмотрение (я ставлю больше 30%).
Можно добавить группировку по ключевым словам и посмотреть какие ключи привели к отказам, далее дополнить статью необходимыми материалами.
Третий отчет Формируем список неэффективных страниц сайта, для этого переходим по вкладке «Отчеты — новый отчет».
Визиты в которых тип последнего источника «переходы из поисковых систем».
Группировка — страницы входа
Фильтр визитов — менее 30
Неэффективная страница — это страница, которая приносит мало трафика.
Полезно для определения страниц, которые приносят менее 1 человека в сутки. Если такие страницы есть, значит надо их лучше оптимизировать, чтобы приводили достаточное количество посетителей.
Карта кликов Все просто. Заходим на сайт и смотрим тепловую карту. Красный цвет — это очень большое количество кликов.
Вебвизор Тоже самое, просто заходим в отчет и смотрим поведения пользователей в записи.
На этом у меня все. До новых встреч!
С уважением, Наталья Краснова.
Понравилась статья? Поделиться с друзьями:
Мне вот приглянулся отчет, где видно по каким ключам заходят на конкретную страницу. Очень полезная информация. Я долго не знал об этой возможности, пока не начал подробнее изучать сервис, пытаясь собрать информацию для улучшения своих проектов.