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Что такое ТИЦ и PR: информация для новичков Перейти к контенту
Вас приветствует Наталья Краснова на страницах своего блога. Сегодня мы поговорим о том, что такое ТИЦ и PR. Наверное, наибольшее число мифов интернета для начинающих вебмастеров или предпринимателей, создающих свое интернет-представительство в виде сайта, крутится вокруг так называемых «пузомерок» сайтов, то есть параметров ТИЦ от Яндекса и PR от Google.
Не имея опыта в оценке прочих показателей площадок при раскрутке своих ресурсов теми или иными методами и принятии решений покупки рекламы или аренды ссылок на внешних ресурсах, именно на ТИЦ и PR ориентируется абсолютное большинство новичков в продвижении интернет-проектов.
Насколько это целесообразно, кому они нужны и влияют ли вообще на достижение цели «белыми» проектами, то есть повышение потока заинтересованных посетителей, а, следовательно, и уровня продаж и общей прибыли компании?
Итак, начнем с показателя авторитетности сайта от поисковой системы Google, то есть PR (Google Page Rank). Автором алгоритма расчета его является один из основателей Google – Лари Пейдж.
Рассчитывается PR для любой страницы отдельно, а его численное значение является косвенным показателем примерного количества ссылок на эту страницу с прочих страниц всех ресурсов.
Учитывается на самом деле не только количество, но и качество ресурсов, на которых расположены эти ссылки, и не только лишь с внешних проектов, но и с других страниц того же самого ресурса, поэтому подняться PR может и за счет грамотной внутренней перелинковки.
PR может иметь значения от 0 до 10 и рассчитывается по логарифмическому принципу. Google пересчитывает PR в основном массово раз в месяц, производя так называемый «АП PR», однако измениться показатели всего сайта или отдельных страниц могут и между АПами.
Вопреки заблуждению некоторых начинающих вебмастеров, PR на ранжирование сайтов в выдаче Google практически не влияет и не является гарантией (так же как и его отсутствие – помехой) того, что позиции сайта будут высоки.
Те же самые заблуждения ходят и вокруг второй «пузомерки» от Яндекса – ТИЦ (Тематический Индекс Цитирования). На выдачу ТИЦ влияет даже меньше, чем PR и применяется для ранжирования только в одном месте – Яндекс.Каталоге.
Для ресурсов, в нем не участвующих, значение он имеет скорее декоративное, несмотря на обилие тем на форумах вебмастеров с вопросами о его поднятии.
Почему – разберемся несколько позже, сейчас вернемся к тому, что же такое ТИЦ и каким образом он рассчитывается. В отличие от PR, ТИЦ считается не для каждой страницы отдельно, а для всего домена в целом.
Формально верхнего предела ТИЦ не существует, значения его сначала идут с промежутком в 10 единиц, на более высоких числах – в 25.
ТИЦ также является некоторым косвенным показателем того, какое количество ресурсов ссылается на данный конкретный сайт (внутренние ссылки при этом не учитываются), отображая при этом не конкретное количество, а их общий вес, который складывается из суммы ссылок, перемноженных на их вес (коэффициент качества) в глазах Яндекса.
То есть множество некачественных в глазах поисковика ссылок (каталоги, форумы, бесплатные блоги и так далее) могут быть легко перекрыты одной-двумя с интернет-проектов, которые имеют доверие и авторитет, по мнению поисковых роботов и алгоритмов.
Довольно большое значение на передаваемый вес имеет также и смежность тематик ссылающихся сайтов. Чем ближе тематика, тем больший вес будет передан.
Итак, что из себя эти параметры представляют и как считаются, мы описали, теперь о том, кому они необходимы, а для кого гонка за ними бесполезна и бессмысленна.
О том, что на выдачу они влияния практически не оказывают, являясь лишь одним из множества факторов, причем далеко не самым весомым, уже упоминалось, и соответственно, гнаться за ними для получения более высоких позиций в этой самой выдаче – абсолютно бессмысленное занятие.
Количество посетителей, приходящих с поисковых систем, зависит исключительно от позиций сайта в результатах поиска по тому или иному запросу, и с численным выражением «пузомерок» никак не связано.
Поэтому владельцам проектов, которые зарабатывают именно продажей товаров или услуг и нуждаются только в заинтересованных посетителях, абсолютно все равно, какие ТИЦ и PR будут у их ресурсов.
А вот доход владельцев ресурсов, основная прибыль которых идет не от привлечения клиентов, а от продажи рекламных мест (чаще всего ссылок), напрямую зависит от величины этих «пузомерок».
Поскольку на качество проекта они, хоть и косвенно, но указывают (хотя бы на примерную величину входящих ссылок и их качество), то чаще всего рекламодатели ориентируются именно на них, поскольку проводить детальный анализ сайтов перед покупкой ссылок довольно сложно, а на коммерческие ресурсы они закупаются тысячами и все места их размещения просмотреть просто невозможно.
Из вышесказанного можно сделать вывод, что наращивание параметров ТИЦ и PR имеет смысл только для ресурсов, основным предназначением которых является продажа ссылок (например через биржу ссылок gogetlinks).
А владельцам официальных ресурсов компаний или интернет-магазинов гнаться за ними незачем. Ссылки, которые закупаются для продвижения, могут повысить их в качестве побочного эффекта, но самоцелью они не являются.
Надеюсь, что информация была полезной. До новых встреч. Наталья Краснова.
Анекдот. — Сегодня я рассердилась на Гугл!
— И что будешь делать?
— Буду искать его через Яндекс!
Понравилась статья? Поделиться с друзьями:
Оперативность реакции на комментарий приятно порадовала. У вас хороший ресурс, а мелкие неточности бывают у всех. Хотя оставлять только лестные комментарии-наверное не совсем корректно )
Эта статья была перенесена с другого ресурса, информация действительно устарела. Спасибо, что напомнили о необходимости внести поправки.
pr уже помер и не используется, а тиц уже никому не нужен.
Из личной практики могу сказать, что тИЦ можно поднять ссылками через proflinks.ru/page/5
у них есть тариф: 900 вечных ссылок за 150 руб., на своих проектах тиц в среднем поднимается от 30 до 50, за 150 руб. это очень не плохое решение!
Я накруткой не занимаюсь, может кому-то ваша информация пригодится.
Покажите ваш сайт. 